Papers: Loison catalogs, brochures, monographics and booklets
A collection of 21 years’ worth of corporate publications
There are many ways of doing corporate storytelling, which is a form of art that involves research and planning. We can use videos and photographs to tell about a company’s history. Even infographics and animations, because letting images speak is easy and cool. It is, however, much more difficult to tell a story through corporate publications, such as pamphlets, product catalogs and monographs. Dario Loison is doing just that with his company’s new digital space: the website is divided into three distinct areas: Catalogs – Brochures – Booklets. Starting with the most recent publication – i.e. our Winter 2020 catalog - the clock goes back in time to 1999.