Papers: Loison catalogs, brochures, monographics and booklets
A collection of 24 years’ worth of corporate publications
There are many ways of doing corporate storytelling, which is a form of art that involves research and planning. We can use videos and photographs to tell about a company’s history. Even infographics and animations, because letting images speak is easy and cool. It is, however, much more difficult to tell a story through corporate publications, such as pamphlets, product catalogs and monographs. Dario Loison is doing just that with his company’s new digital space: the website is divided into three distinct areas: Catalogs – Brochures – Booklets. Starting with the most recent publication – i.e. our Winter 2023 catalog - the clock goes back in time to 1999.
"Papers is a testament to our company's documentary heritage and the operational history of the Loison family’s management over three generations. We gathered 21 years’ worth of publications with a functional approach in mind, everything is entirely browsable. In this virtual space viewers will find the milestones of our product and packaging history. Our purpose here is to tell, not sell, something about us from another angle. Leafing through the material collected so far, it is interesting to see how tastes have changed, how the packaging style has evolved and how far we have come with our customer service. This is indeed the true testament to what’s behind Loison's facts, numbers and dates”.
